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Driving Product into the Luxury Market
RolleyGolfTM worked with Goldsmiths University to enhance client relationships and boost its business strategy, enabling it to offer new employment opportunities and grow its customer base. Arnold du Toit, RolleyGolfTM founder, said: “The London Fusion project has engendered a feeling of trust and shared experience between the project participants that we feel brings fresh understanding to a range of questions influencing how SMEs and institutions collaborate.” Before the collaboration, RolleyGolfTM was manufacturing and selling one-off products by word of mouth and physical presence. The London Fusion collaboration allowed enhanced relationship building with clients. Now, RolleyGolfTM has an impending web presence and has also integrated mobile and back-office operations.
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