Fusion Collaborative Awards Projects
Signeer Ltd and Kingston University
Signeer Ltd (Zach Mammadov)
Kingston University (Debra Riley)
Taking outdoor advertising to the social crowds and designing expected traffic algorithms for the advertising sites.
Signeer® is an online platform to buy and sell outdoor advertising space of different types and formats – billboards, digital screens indoors and outdoors, at bus shelters, to name a few. This collaborative project will help the company to engage a wider group of public and businesses on their online platform and help the advertisers to achieve the best return on investment on their campaigns through the development of a number of outdoor advertising strategies and the design of algorithms that will estimate the traffic near the advertising sites.
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