Seren and Kingston University

SME Partner Seren (Terry Heath) Academic Partner Kingston University (Karen Cham: Design) Project Title Methodologies for using Biofeedback data in User Experience (UE) and Usability studies Project Description Seren is a customer experience consultancy. This collaborative project will review, refine, and create new User Experience (UE) and Usability methodologies. The research will focus on formulating a commercially applicable methodology to …

Fusion Collaborative Awards Projects

Seren and Kingston University

ROUND 1

SME Partner

Seren (Terry Heath)

Academic Partner

Kingston University (Karen Cham: Design)

Project Title

Methodologies for using Biofeedback data in User Experience (UE) and Usability studies

Project Description

Seren is a customer experience consultancy. This collaborative project will review, refine, and create new User Experience (UE) and Usability methodologies. The research will focus on formulating a commercially applicable methodology to improve digital media user research and will thus seek to generate more desirable digital video game experiences and improved sales opportunities.

 
Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.