CWL EVENTS ARCHIVE

This page summarises all of the events and activities that Creativeworks London has produced or was involved in. Included are also events and activities that were organised by our collaborators and/or partners.

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This event has passed.
Event:
The Power of Branding
Start:
July 23, 2014 9:30 am
End:
July 23, 2014 4:30 pm
Category:
Updated:
June 17, 2014
Venue:
The Work Foundation
Address:
21 Palmer Street, London, SW1H 0AD, United Kingdom

London Fusion is delighted to introduce a brand new workshop for London creative and digital SMEs that will introduce them how to establish a strong brand foundation.

For young and small businesses a key component in commercial growth is communicating your story and value to customers.  Establishing a strong brand foundation affects everything from product development to customer acquisition, from employee engagement to strategic partnerships.  By strategically building a brand from the early stages on, your dramatically increase your ability to convey a clear mission and consistently communicate through all media.

In this immersive workshop you will learn how to work in a lean way to create a stellar design strategy with high impact and at low cost.  Leveraging your digital agility and producing engaging and efficient digital content will be a key to your competitive advantage.  Staying true to your brand vision and learning to employ the best practices from both large and small organisations will become integral to your long-term growth.

The workshop will enable you to:

· Identify the key components and characteristics of your business that make it brand worthy, and what differentiates you from your competitors;

· Establish your core insights and mission that will drive all decisions;

· Learn about the power of good storytelling and its ability to do most of the work for you;

· Discover lean and agile methodologies for branding that improves customer engagement and boosts your return on investment.

Speaker

Jonas Altman is a Managing Partner at Social Fabric, a London-based communications agency.  He is a strategist and marketer with over 20 years experience in the creative industries, and has worked across sectors to provide business design strategy.  Jonas facilitates organisational change for clients including Sony Music and The Guardian and is a regular advisor to a range of technology startups.

This is a fully funded programme for established eligible SMEs. For further information, to check eligibility and to register please contact: info@londonfusion.org.uk.

This event is partly funded by ERDF.

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Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.