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The Inaugural Creativity Lecture: The Past, Present and Future of Creative Problem Solving (CPS)

December 22, 2015 @ 11:30 am - 3:00 pm

Free, booking required

Introduced by Professor Neil Maiden of the Centre from the Creativity in Professional Practice, Cass Business School


Brian Dorval, President of ThinkFirstServe inc.
Neil Maiden, Professor of Digital Creativity, Sir John Cass Business School
Andy Wilkins, Honorary Senior Visiting Fellow, Cass Business School and Partner at Perspectiv LLP.


The Centre for Creativity in Professional Practice invites you to its inaugural lecture in Cass Business School. Established in 2008, the Centre for Creativity in Professional Practice presents Brian Dorval who will briefly outline the history of Creative Problem Solving (CPS), the impact it has had, where it is now, and where he sees the future of CPS. We invite you to join us in welcoming Brian, a ‘descendant’ of Alex Osborn the founding father of much work in creativity and the founder of CPS, and to join in the discussion.

The Centre for Creativity in Professional Practice was formally recognised as a new Cass Research Centre in October, and there are now over 30 academics, researchers and doctoral students from Cass and across City who are members of the Centre. Since its inception in 2008, the Centre has acquired research grants with a total value of over £10million, of which £1.5million has come directly to the Centre. The Centre is responsible for delivering the Masters in Innovation, Creativity and Leadership led by Dr Sara Jones.

Brian Dorval has more than 25 years’ experience helping people, teams, and organizations significantly improve their personal performance and business results. He has delivered more than 500 innovation programs, training courses, and management-coaching and performance-improvement sessions for companies in 20 countries. As past vice president of client services for the Creative Problem Solving Group, Inc., Brian worked with many Fortune 500 and Times 1000 organizations to enhance performance in innovation. He is one of the co-developers of Creative Problem Solving (CPS) version 6.1™, publishing more than 60 articles, chapters and books on the topics of creativity, mental imagery and problem solving. He has conducted original research on the relationship between creative thinking and mental imagery and uses the results of this and other research to help organizations, teams, and individuals better understand and use their creative talents to solve performance problems in new ways.

The schedule for the event is as follows:

11:30 – Registration
12:00 – Networking with holiday drinks and nibbles
12:30 – Brian Dorval talk starts
13:00 – Questions and answers with Brian Dorval, Neil Maiden and Andy Wilkins
13:30 – Networking with holiday drinks and nibbles ending at 15:00

Join us on the 22nd December for festive refreshments and this opportunity to engage with a key speaker in the field of CPS. This event is free but booking is required.


December 22, 2015
11:30 am - 3:00 pm
Free, booking required
Event Category:


Cass Business School (Room: 2002), City University London
106 Bunhill Row
London , EC1Y 8TZ United Kingdom

Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.