CWL EVENTS ARCHIVE

This page summarises all of the events and activities that Creativeworks London has produced or was involved in. Included are also events and activities that were organised by our collaborators and/or partners.

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This event has passed.
Event:
The Art of Storytelling: An Introduction to PR for SMEs
Start:
July 22, 2014 9:00 am
End:
July 22, 2014 4:30 pm
Category:
Updated:
July 17, 2014
Venue:
Central London
Address:
London, United Kingdom

This interactive, practical workshop offers SMEs all the knowledge and tools required to create and implement an effective PR campaign. Everybody has a story but to cut through the noisy media landscape, how do you ensure your story is heard?

This workshop will help you to:

- Dissect the stories of the day to understand the media;
- Find out about editorial and advertising and all that’s in between;
- Learn how to engage with the media;
- Create a guide to storytelling and make your story compelling
- Make traditional and social media work together;
- Deal with a media crisis.

About the speakers:

Jane Leah has spent many years working in the world of PR helping start-ups and technology businesses establish a strong media presence. Working with names such as Fujifilm, Firebox and Iwantoneofthose.com, she has helped many businesses, large and small, claim more than their share of voice in the challenging, competitive British media landscape. Having started and sold her agency, Beam, to one of the leading London Agencies, Talk PR she now consults one of the big four supermarkets as well as a host of SMEs.

This is a fully funded programme for established eligible SMEs. For further information, to check eligibility and to register please contact:

Email: info@londonfusion.org uk
Tel: 020 7976 3541

 

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Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.