CWL EVENTS ARCHIVE

This page summarises all of the events and activities that Creativeworks London has produced or was involved in. Included are also events and activities that were organised by our collaborators and/or partners.

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This event has passed.
Event:
Service and Product Innovation through Design Thinking
Start:
November 26, 2014 10:00 am
End:
November 26, 2014 5:00 pm
Category:
Updated:
October 30, 2014
Venue:
Central London
Address:
London, United Kingdom

Understanding the ‘Knowledge capital’ within your business is key to how you develop products and services which differentiate you from the competition and deliver value.

This workshop focuses on helping companies understand their customers and competitors. In particular if the business specialises in designing and delivering a product, it is essential that participants consider how to deliver that product.

Participants can also develop ways to build deeper, long-term relationships with customers by creating complimentary services and social media activities.

This interactive workshop explores how ‘knowledge capital’ innovation can transform an organisation and improve business performance as well as drive added value for staff, the business and its clients, and deliver sustained competitive advantage.

Presented by Mike Waller, Lecturer in Design at Goldsmiths, University of London

Mike Waller has a background in Industrial Design working for multinationals like GE and NCR in innovation, research and development. He has also run his own multidisciplinary design studio in London. Mike has worked in emerging technology and user experience design for 20 years, and was one of the pioneers of the ‘Internet of things’, working closely with MIT’s AutoID centre in the US.

For further information, eligibility and registration please contact:

Naomi De Maio:
n.m.demaio@qmul.ac.uk
T. 020 7882 6001

This is a fully-funded programme for eligible SMEs London Creative and Digital Fusion – www.londonfusion.org.uk

For more events visit: www.londonfusion.org.uk/Events

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Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.