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Understanding the ‘Knowledge capital’ within your business is key to how you develop products and services which differentiate you from the competition and deliver value.
This workshop focuses on helping companies understand their customers and competitors. In particular if the business specialises in designing and delivering a product, it is essential that participants consider how to deliver that product.
Participants can also develop ways to build deeper, long-term relationships with customers by creating complimentary services and social media activities.
This interactive workshop explores how ‘knowledge capital’ innovation can transform an organisation and improve business performance as well as drive added value for staff, the business and its clients, and deliver sustained competitive advantage.
Presented by Mike Waller, Lecturer in Design at Goldsmiths, University of London
Mike Waller has a background in Industrial Design working for multinationals like GE and NCR in innovation, research and development. He has also run his own multidisciplinary design studio in London. Mike has worked in emerging technology and user experience design for 20 years, and was one of the pioneers of the ‘Internet of things’, working closely with MIT’s AutoID centre in the US.
For further information, eligibility and registration please contact:
Naomi De Maio:
This is a fully-funded programme for eligible SMEs London Creative and Digital Fusion – www.londonfusion.org.uk
For more events visit: www.londonfusion.org.uk/Events
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