Opera and its Contemporary Audiences: a sypmnosium
May 27, 2014 @ 4:00 pm - 7:00 pmFree, booking is required
How are contemporary audiences experiencing and valuing opera? What impact do new forms of delivery such as live cinema relays have on the reach and public appreciation of opera? What are the implications for opera makers and promoters? The research will be presented and then discussed by an expert panel of people in, or connected to, the opera industry.
4pm: Geo-Demographic Analysis of Opera Audiences
Collating audience booking data for opera companies including ENO, Royal Opera and WNO, we looked at booking patterns among opera audiences to determine overall insights into behaviour and audience demographics.
4.30pm: Beauty, Narrative, and Truth: A Qualitative Study of Opera Enthusiasts
Based on interviews with 18 highly-engaged, London-based opera-goers, this presentation reveals and discusses some key elements that motivate and sustain their dedication to the art form.
5pm: “Opera Live” at the cinema: Who goes and why?
Based on questionnaire data from 234 audience members, augmented by focus group interviews, this presentation explores what audiences value in their experience of opera and how these values are mediated or transformed in live opera relays at the cinema.
6.30pm: Wine reception
Jointly hosted by CreativeWorks London and Guildhall ResearchWorks
Click here to book your place.