This page summarises all of the events and activities that Creativeworks London has produced or was involved in. Included are also events and activities that were organised by our collaborators and/or partners.

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Innovating with people 5: an inclusive design masterclass
September 4, 2014 9:30 am
September 4, 2014 5:30 pm
July 25, 2014
Royal College of Art, Dana Centre at the Science Museum
165 Queen's Gate, South Kensington , London , SW7 5HD , United Kingdom

London Creative and Digital Fusion - Helping London’s SMEs step up to the growth challenge

Are you a London-based small or medium-sized company wanting to grow?
Are you in the creative, digital or IT sectors?
Do you want to understand how to harness the power of design thinking within your business and learn tools and techniques through which design-driven innovation can help you provide increased value and gain overall competitive edge?

Innovating With People: an inclusive design thinking masterclass 

The second masterclass aims to give participants an introduction into inclusive design and how it is increasingly being used as an innovation tool. We will share tools and techniques that will help develop a better understanding of the details of people’s lifestyles and behaviour as well as coach participants through methods such as user research, observation, rapid ethnography, persona building and participatory design techniques.  Companies will also learn how to do ‘empathic research’, how to work with ‘extreme users’. A people-centered approach to design holds many benefits for businesses and can be a source of inspiration for innovation, uncovering problems or issues that have not previously been addressed. The resulting products, services and environments can widen your consumer base, increase appeal in culturally different global markets and give your businesses a competitive edge.

RCA Executive Masterclass Series

As a partner for London Fusion, the Royal College of Art (RCA) has carefully designed a suite of Masterclasses that will introduce business owners to the valuable concept of ‘design thinking’ and provide an orientation to the important, strategic benefits of a design-led approach to business and solving problems, within both a product and service context.

The successful implementation of good strategic design throughout a company and its processes can increase demand, unlock new market opportunities, drive growth and can in turn deliver an excellent return on investment along with creating improved long-term sustainability.

Our team will help you choose which one of the three sessions provides the best fit for where you are as a company. You will have the opportunity to gain a holistic overview of user-centered design and innovation, taking away a valuable set of tools and methods, which when applied to your businesses will help steer a path towards future success.

The three Masterclass choices are:

  • Design-led Innovation: a design thinking masterclass
  • Innovating with People: an inclusive design masterclass
  • Creating better Customer Experiences: a sevice design masterclass

Please note:

You will be required to fill out an application form before the event.

This is an ERDF fully funded programme for eligible SMEs. Your Eventbrite Order Confirmation does not count as confirmation of your place. We will contact you to confirm allocation of your place. Only eligible companies are guaranteed attendance. For eligibility and registration information please visit:

For more information, please contact:

Pratima Kalmadi
T. 020 7590 4580

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Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.