Creating Brands & Engaging Audiences
December 11, 2012 @ 2:00 pm - 4:00 pm
Lecture Series – Innovation in Enterprise
Topics ranging from digital media, big data, community curation, engaging audiences, investigative techniques, design, and entrepreneurial activities provide the foundation for practice-based research in the programme. Each case study features an industry guest speaker at the executive level discussing challenges related to a real-world implementation of the particular case study topic.
Guest Speaker: Sarah Wood, Founder & COO, UnrulyMedia
Sarah Wood is an inspirational female entrepreneur who, with her two co-founders, has built one of the foremost global players in online video advertising. In just five years, Wood has grown the organisation from a three-person, zero-turnover operation to the world’s leading social video platform – occupying a 40% market share. Unruly’s sales have tripled in the last year alone, and are set to achieve the same feat in 2012, with a forecast turnover of £17.8m. Furthermore, staff numbers have grown by 400% in the last three years. Sarah is the creative force behind UnrulyMedia and responsible for the development and execution of their award winning social video campaigns.
For more information about this event, please go to the Goldsmiths University of London website.