CWL NEWS ARCHVE

This is the CWL News and Funded Project News Archive. It draws an informative picture on which stories relevant to the creative industries were happening during the AHRC-funded period of Creativeworks London between 2012 and 2016.

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University of the Arts, London: Arts2Innovation Forum (9th September 2014)

“Mind the Gap – bridging Arts and Business for Innovation”

The 2014 Arts2Innovation Forum is a platform for industry professionals and senior academics to share insights into how applying creativity to business can stimulate innovation and shape organisational culture.

In order to achieve success and maintain growth and stability companies need to be able to adapt and evolve. Injecting more culture and creativity into business is a powerful way to encourage fresh ideas and help private and public organisations find solutions to the challenges facing them in an ever-changing environment. Art and design thinking requires critical reflection and provides ideas, techniques and processes which can be used as management tools. By adopting these models, organisations can benefit from emotional and experiential input and put staff at the heart of the business.

Our panel of experts will share their experiences and tackle a number of key questions:

– What is the value of arts and culture in business management?
– What is the role of the arts in organisational development and innovation?
– How can the arts contribute to improve business performance?
– How can arts-based education and research be connected to business innovation?
– How do investments in the arts contribute to wealth creation at micro and macro levels?
– How can arts-based strategies and initiatives be designed and implemented to enhance organisations’ value creation capacity?

Speakers

Nigel Carrington, Vice Chancellor, University of the Arts London
Professor Clive Holtham, Director of Cass Learning Laboratory, Cass Business School, City University
Fiona Lesley, Director, MAP
Rob Montgomery, Group Head of Brand Experience, Nando’s
Professor Jeremy Till, Pro-Vice Chancellor and Head, Central Saint Martins
Professor Giovanni Schiuma, Director of the Innovation Insights Hub, University of the Arts London
Caryn Solomon, Head of Organisational Development, Investec
Moderator: Martin Gent, Creative Director, Spinach

Free admission – booking is essential. Book now through Eventbrite.

View on the UAL event page.

When and where:
University of the Arts London, Central Saint Martins
1 Granary Square
London
N1C 4AA
Tuesday, 9 September 2014 from 16:30 to 20:30

 

— more news —
Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.