CWL NEWS ARCHVE

This is the CWL News and Funded Project News Archive. It draws an informative picture on which stories relevant to the creative industries were happening during the AHRC-funded period of Creativeworks London between 2012 and 2016.

— featured article —

Fantasy High Street’s Talking Tulips brings Leicester Square to Life (22 – 25 May 2015)

This half term, between the 22 – 25 May 2015, Leicester Square Gardens in central London will be brought to life with an art installation of 1000 ‘Talking Tulips’.

‘Talking Tulips’ is a fun art installation of flower boxes filled with imitation tulips, which will talk and respond to passing visitors using trigger sensor technology.

Heart of London Business Alliance, which represents the businesses in and around the Square, commissioned outdoor events company Fantasy High Street to create the installation; it is a visual celebration of the historic gardens and its surrounding creative community, in one of the busiest destinations in London.  The installation has been created with the support of Westminster City Council.

Karen Baines, Head of Marketing & Communications at Heart of London Business Alliance explains: “We want to re-ignite people’s love for Leicester Square, reflecting and enhancing its quirky, dynamic and cool characteristics. We want to surprise and delight visitors with something that cuts through the colour and busy-ness of the Square and provides a personal, intimate and fun experience. Heart of London Business Alliance is looking at creating a series of unexpected art installations in the Square, that encourage visitors and Londoners alike to head to this exciting destination and explore the range of activities going on in both the gardens and the surrounding businesses.’

Lydia Fraser-Ward, Fantasy High Street’s Creative Director adds: “Our aim was to create something magical, which could truly interact with visitors and animate Leicester Square Gardens. Visitors will be able to hear the intimate voices of our tulips, triggered by hidden sensors. The flowers will welcome visitors in numerous languages, and we’ve have had a lot of fun creating them and playing with different characters, inspired by various historical facts about Leicester Square, such as the Leverian Curiosity Museum of 1790s and the 18th century plans to build an Opera House on the site.”

#LSqTulips
@londonwestend

For further information, please contact: Gabby@streetand.co or Emma@streetand.co 0203 701 7510 Sarah@streetand.co 07973 316 818

Picture copyright: David Parry

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Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.