SME Partner

Shane Carey and Youngeun Koo, Reprezent

Academic Partner

Dr Kalbir Shukra, Goldsmiths, University of London

Project Title

Amplifying youth voice: valuing youth radio campaign creation

Project Description

The project ‘Becoming Radio Ready: valuing youth radio training’ aimed to provide a better understanding of value in the creative sector. As part of the collaboration with Goldsmiths STACS, a campaign was delivered aimed young people into the creative industry. As part of this, the project looked into Reprezent’s creative radio training through which young people will create radio features and gain exposure in all aspects of advanced editing, show planning, presenting, and recording, enabling the development of communication and technical skills which further enhances opportunity enables entry into the creative industry.

In partnership with Goldsmiths, the project pursued the following aims:

• Develop a framework that captures the value and impact of our work;
• Apply this framework to understand the impact of the campaign on the trainees we directly support, thereby providing insight into value creation;
• Explore whether and how the model of full ownership of the campaign by young people creates added value to the organisation, and highlight the importance of empowering people in organisation’s value creation;
• Investigate how the value of creative social enterprises’ work can be better communicated and contribute to and diversify the creative economy.

The findings reveal in detail that:

• Reprezent facilitates access to employment, education and training opportunities within and beyond the creative industry for young people who might not otherwise have had access.
• Reprezent builds young people’s motivation, aspiration, communication, confidence and technical skills needed to access the creative industry.
• The enterprise enhances young people’s social and cultural capital giving greater meaning to the programme’s value.

The project enabled the identification of a framework that enables Reprezent to capture and articulate value, meaning Reprezent is in a better position to articulate value for ongoing projects and continue their important work.